We are an AI Implementation Design Firm. We bring together Design Thinking/Service Systems Design and AI—to help organizations apply AI.
What we do
We train consultants and in-house teams in the AI Design Sprint®—a structured method for starting AI projects by developing tailored AI use cases together with non-technical decision-makers and users.
Our mission
To enable organizations and individuals to apply AI—creating a world of abundance with AI and empowering everyone to pursue their aspirations.
Location
33A is based in Copenhagen, Denmark—a country known for its design heritage and high level of digitalization. It feels natural to bring design thinking and AI together here. From this base, we serve people and organizations everywhere.
Our story
Michael developed the first version of the AI Design Sprint® for his students to help them develop emerging technology concepts, including AI, for Danish companies. Since then the team at 33A developed the AI Design Sprint® further, even forming several modules. Today we train people in the AI Design Sprint® and constantly develop it further as technology is progressing quickly and different needs and topics for AI application arise.
Meet the team
Michael Brandt
Co-founder, CEO, Head of Product
Kerstin Bognar
Facilitation
Michiel Hauwaert
Facilitation
Jörg Winterhoff
Facilitation
Elli Nikolaou
Facilitation
Joanna Stoffregen
AI Product Development
Erik Stoffregen
AI Product Development
Sean Xiao
CEO at TeamPlus Solutions (in partnership with 33A for Asia Pacific)
Lene Brandt
Operations & Community Manager
Judith Cardenas (PhD)
CEO at Strategies by Design Group (in partnership with 33A)
Bodo Fischer
Facilitation
Martin Backes
Facilitation
Mike Hammari
Facilitation
Hannes Schwede
Facilitation
Latest news
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More organizations are now exploring Agentic AI — and rightly so. Many teams, though, don’t know how to involve non-technical people — future users and decision-makers — who are essential to ensuring real business value. Conversely, non-technical teams often see the potential of Agentic AI solutions but don’t know how to collaborate with technical experts to fully define the use case.
AI Design Sprint®: Agentic AI brings technical and non-technical people together to develop Agentic AI use cases for their organizations. This module focuses on Multi-Agent Systems. The upcoming Bootcamp starts on 9 February 2026, from 09:00–13:00 CET.
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More and more often, we hear large organizations ask: “Where do we start with AI?” or “How do we identify AI use cases within our organization?”
Opportunity Mapping addresses exactly these questions. While it’s also part of the modules AI Design Sprint®: Process Automation and AI Design Sprint®: Products & Services, here we focus entirely on Opportunity Mapping because of its importance.
It’s designed for leadership teams and results in an AI heatmap—an overview of where AI can have the greatest impact across the organization. The leadership team develops this heatmap collaboratively, enabling strategic discussions about AI and alignment on the organizations approach to AI. Ultimately, Opportunity Mapping helps answer the question of where to start with AI.
Overall, it allows not only a bottom-up approach but also a top-down one — we call it a “sandwich approach,” where AI focus areas are identified both by people on the ground and by leadership.
The next Bootcamp AI Design Sprint®: Opportunity Mapping takes place on January 19, from 9:00–13:00 CET.
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Yes, it’s niche — not everyone works with or plans for factories. But robotics and automation are accelerating fast, and we believe this is exactly where we can add meaningful value.
Whether your goal is to increase productivity, improve consistency and quality, or build a more resilient factory, the AI Design Sprint®: Factory Floor helps you get there with the right AI solutions and decisions around it.
The session brings technical and non-technical people together to develop detailed AI use cases for the factory floor.
Here’s the link to the upcoming Bootcamp: AI Design Sprint®: Factory Floor if you’d like to get trained. And if you want us to run a session with your team, we can serve that as well.
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AI is evolving constantly — and at an ever-increasing speed. We regularly update the AI Cards®, and this is one of our biggest updates yet.
The AI Cards® now cover all AI capabilities. We’ve updated the use cases on the back side, merged two AI categories, and increased the total number of individual AI Cards® to 100 — reflecting the rapid progress in generative AI, deep reasoning, and agentic AI.
If you own a previous version, you can purchase the new edition at a discounted price. Simply reach out to us by email, and we’ll send you your discount code. You can purchase the new AI Cards® here.
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We founded 33A before OpenAI brought AI to the masses and before large language models existed. At the time, we were in awe by DeepMind’s AlphaGo defeating top Go players by inventing entirely new and creative moves.
While business and IT consultancies were beginning to introduce AI to their clients, they lacked practical formats for co-developing AI-driven solutions in the same way they did in other areas. As a result, our first clients were consultancies: our AI Design Sprint® enabled them to co-create AI solutions with their non-technical clients and initiate AI projects.
Contact
Don’t be a stranger.
Thanks to Professor Ralf T. Kreutzer, Berlin School of Economics and Law, and Marie Sirrenberg for describing our AI Design Sprint® over seven pages in the chapter “AI challenge – how to anchor artificial intelligence in the company”.
Mentions
Thanks to Peter Svarre for mentioning the AI Design Sprint® in his book “What should we do with humans?” in the discussion about AI for a Danish audience.