We are an AI Implementation Design Firm. We bring together Design Thinking/Service Systems Design and AI—to help organizations apply AI.

Our perspective on AI

We believe AI can create a world of abundance and empower everyone to pursue their aspirations.

Our contribution

We enable the co-creation of AI solutions by consultants and in-house teams.

How we do this

Through training and certification in the AI Design Sprint®, a systematic, team-based approach to developing AI solutions. When needed, we also lead AI Design Sprints® ourselves.

Our story

It started in academia, where Michael first developed the AI Design Sprint® to help students create emerging technology concepts—including AI—for Danish companies. The approach proved highly effective, enabling teams to produce concrete AI concepts in a short amount of time.

Recognizing that organizations faced the same challenge, Michael launched the AI Design Sprint® and co-founded 33A to bring it into practice. Since then, 33A has continuously expanded and refined the AI Design Sprint®, developing multiple modules to meet evolving technological and organizational needs.

Today, we train professionals in the AI Design Sprint® and evolve it continuously as AI technology and application areas rapidly progress.

Location

33A is based in Copenhagen, Denmark—a country known for its design heritage and high level of digitalization. It feels natural to bring design thinking and AI together here. From this base, we serve people and organizations everywhere.

Meet the team

Michael Brandt
Co-founder, CEO, Head of Product

Kerstin Bognar
Facilitation

Michiel Hauwaert
Facilitation

Jörg Winterhoff
Facilitation

Elli Nikolaou
Facilitation

Joanna Stoffregen
AI Product Development

Erik Stoffregen
AI Product Development

Sean Xiao
CEO at TeamPlus Solutions (in partnership with 33A for Asia Pacific)

Lene Brandt
Operations & Community Manager

Judith Cardenas (PhD)
CEO at Strategies by Design Group (in partnership with 33A)

Bodo Fischer
Facilitation

Vida Jones
Facilitation

Martin Backes
Facilitation

Mike Hammari
Facilitation

Hannes Schwede
Facilitation


Latest news


  • Organizations use the AI Design Sprint®: Process Automation to apply individual AI agents to automate parts of their processes. This module takes it to a higher level, defining multi-agent systems to automate entire processes.

    The AI Design Sprint®: Agentic AI

    • defines what to automate

    • answers which agents do we need?

    • outlines how the agents work together

    • validates the solution through an end-to-end journey

    The outcome is a multi-agent system blueprint.

  • More and more often, we hear large organizations ask: “Where do we start with AI?” or “How do we identify AI use cases within our organization?”

    Opportunity Mapping addresses exactly these questions. While it’s also part of the modules AI Design Sprint®: Process Automation and AI Design Sprint®: Products & Services, here we focus entirely on Opportunity Mapping because of its importance.

    It’s designed for leadership teams and results in an AI heatmap—an overview of where AI can have the greatest impact across the organization. The leadership team develops this heatmap collaboratively, enabling strategic discussions about AI and alignment on the organizations approach to AI. Ultimately, Opportunity Mapping helps answer the question of where to start with AI.

    Overall, it allows not only a bottom-up approach but also a top-down one — we call it a “sandwich approach,” where AI focus areas are identified both by people on the ground and by leadership.

    The next Bootcamp AI Design Sprint®: Opportunity Mapping takes place on January 19, from 9:00–13:00 CET.

  • AI is evolving constantly — and at an ever-increasing speed. We regularly update the AI Cards®, and this is one of our biggest updates yet.

    The AI Cards® now cover all AI capabilities. We’ve updated the use cases on the back side, merged two AI categories, and increased the total number of individual AI Cards® to 100 — reflecting the rapid progress in generative AI, deep reasoning, and agentic AI.

    If you own a previous version, you can purchase the new edition at a discounted price. Simply reach out to us by email, and we’ll send you your discount code. You can purchase the new AI Cards® here.

  • All materials necessary to lead the AI Design Sprint® is in the Learning Management System and the participants receive their physical Starterkit as well with all the cards.

    For ongoing support we set up a Community to learn from each other, and here we share learning and updates.

  • So far, we’ve mainly trained company teams with the AI Design Sprint®. Now, we’re opening it up as a Bootcamp, bringing together participants from different organizations—such as independent innovation or IT consultants, as well as individuals from larger companies who want to test the training before involving their teams.

  • Like a board game that guides players through all the steps and ultimately to victory. The Collaboration Board contains everything needed: it is highly structured, and the team follows the outlined steps.

  • We founded 33A before OpenAI brought AI to the masses and before large language models existed. At the time, we were in awe by DeepMind’s AlphaGo defeating top Go players by inventing entirely new and creative moves.

    While business and IT consultancies were beginning to introduce AI to their clients, they lacked practical formats for co-developing AI-driven solutions in the same way they did in other areas. As a result, our first clients were consultancies: our AI Design Sprint® enabled them to co-create AI solutions with their non-technical clients and initiate AI projects.

Contact

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Thanks to Professor Ralf T. Kreutzer, Berlin School of Economics and Law, and Marie Sirrenberg for describing our AI Design Sprint® over seven pages in the chapter “AI challenge – how to anchor artificial intelligence in the company”.

Mentions

Thanks to Peter Svarre for mentioning the AI Design Sprint® in his book “What should we do with humans?” in the discussion about AI for a Danish audience.