Apply AI in your company

or in your clients company – with our practical tools


our mission:

We enable teams to apply AI to create better companies and better lives.

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33A is mentioned in the book "Künstliche Intelligenz verstehen" (Understanding artificial intelligence) by Prof. Ralf T. Kreutzer at HWR Berlin and Marie Sirrenberg, consultant. Over six pages in the chapter "how to embed AI in a company" our AI Design Sprint is outlined. The book is available at Amazon.


The most recent book in Denmark on AI mentions our AI Design Sprint and our categorising of AI technology. The book is available at Saxo.



Two half-days


with The

AI Design Sprint

The way to develop AI solutions as a team.

Instead of looking at a few cases or accessible data, we consider the entire spectrum of present AI technology. And instead of someone presenting the solution to you, your teams develops the AI solution together with an AI technical expert. No tech-background necessary.


Tools out of paper and cards allow anyone to participate.


AI project overview – the elements of the AI Design Sprint and what follows it

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different versions

  • AI Design Sprint Exploration, 4 hrs, €2.000. For teams to get smarter about AI in a hands-on session where they develop new AI-based products and services on concept level. Outcome: team presentation of developed AI products and services.

  • AI Design Sprint Opportunity Mapping, 4 hrs, €3.000. For board and c-level to understand better AI and AI in relation to their company. Participants identify AI opportunity spaces in their company.

  • AI Design Sprint Process Automation, two half-days and a 2-hour presentation, €5.000-10.000. Teams identify work processes in a department that are worth automating. Teams in the main session automate or partly automate work processes.

  • AI Design Sprint Product & Service Improvement, 4 hrs, €4.000. Teams add AI to existing products and services, improving them dramatically.

  • AI Design Sprint New Products & Services, 4 hrs, €4.000. Teams develop new AI-based products and services for their company.

  • Chatbot Design Sprint, 4 hrs, €4.500. Teams develop a chatbots functionality and personality.



“The AI Design Sprint was a fantastic experience and great AI tool.”

Wei Wei, Management Consultant, Northstream

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"I use the 33A toolset in my workshops to help large corporates design better products, services, and businesses accelerated by AI. Applying the tools is fun and we have created unique solutions of high quality."

Sebastian T. Vetter (Ph.D), Founder, Innovation and Strategy Consultant, innovate-strategy




In four hours one algorithm taught itself three different games and reached superhuman level.

Published December 2017, AlphaZero (from DeepMind owned by Google) taught itself (called reinforcement learning) chess, the Japanese game shogi, and Go and in each game beat the world champion, coming up with completely new strategies. It demonstrates that a single algorithm can learn how to discover new knowledge in a range of settings.

Google’s AI creates better AI code than the researchers who made the AI.

Oct. 2017, Google’s AutoML system produced a series of machine-learning codes with higher rates of efficiency than those made by the researchers themselves. 

AI reads and comprehends text better than humans.

Jan. 2018, Alibaba’s language processing AI outscored top humans at a Stanford University reading and comprehension test, scoring 82.44 against 82.304 on a set of 100,000 questions.




AI has a meaningful phone conversation with a person.

In May 2018, Google’s Duplex was presented with the AI autonomously arranging a hair salon appointment over the phone. It spoke like a human would, using fillers like “hmm” and “uh”. It’s the world’s most lifelike chatbot.

AI recommends products.

The music streaming service Spotify with “Discover Weekly” recommends newly released music by artists you like. Other services that recommend products using AI are YouTube with “Recommended Videos”, LinkedIn with “Jobs You May Be Interested In”, Netflix with “Other Movies You May Enjoy”, for example.

AI automates the correspondence in a recruitment process.

Ari is a recruiting chatbot that is designed to hold two-way text message conversations with candidates. Ari automates posting jobs, advertising openings, screening candidates, scheduling interviews, and nurturing candidate relationships with updates as they progress along the hiring funnel.