AI Design Sprint®: Process Automation
Training & certification
Join as a team with your colleagues — in our Company Team Training
AI-powered process automation doesn't just make businesses more efficient — it transforms how they operate entirely. From speed and accuracy to predictive capabilities and scalability, the potential gains are significant. The challenge is knowing where to start and how to get there.
Join individually in one of our upcoming Bootcamps
AI-powered process automation doesn't just make businesses more efficient — it transforms how they operate entirely. From speed and accuracy to predictive capabilities and scalability, the potential gains are significant. The challenge is knowing where to start and how to get there.
How it works
Join
Training & certification in the ‘AI Design Sprint®: Process Automation’
Join with your colleagues for a Company Team Training, or participate individually in one of our upcoming Bootcamps.
Company Team Training
For up to eight participants — live and remote across four half-days, scheduled at your convenience, for €8,000.
Prefer in-person? We can deliver onsite (within the EU) over two days for an additional fee of €3,000.
After 1.5 years, we’ll invite you to our ‘Refresher Training’ (for a small fee) to maintain your certification to lead AI Design Sprints®, keep access to our Learning Management System with updated materials, and stay connected to our Community for ongoing support.
Let’s connect by email to schedule your training and answer any questions.
Bootcamp AI Design Sprint®: Process Automation
20.-23. Apr
14-18.00 (CET)
€1.800
After 1.5 years, we’ll invite you to our refresher training (for a small fee) to maintain your certification to lead AI Design Sprints®, keep access to our Learning Management System with updated materials, and stay connected to our community for ongoing support.
Can’t make it? Email us, and we’ll update you on the next Bootcamp dates.
Bootcamp
Individual sign-up — we group 6–8 participants from different organizations. Delivered live and remotely — see our upcoming dates.
Bootcamp AI Design Sprint®: Process Automation
25.-28. May
9-13.00 (CET)
€1.800
Training & certification
What to expect in the training & certification on ‘AI Design Sprint®: Process Automation’:
This training is interactive, high-energy, and fast-paced, with a strong emphasis on ‘learning by doing’. By the end, you’ll be certified as an AI Design Sprint® Facilitator—qualified and authorized to lead AI Design Sprint®: Process Automation sessions with your clients or in-house teams.
Agenda
In the training & certification, we move from left to right through the timeline of the AI Design Sprint®: Process Automation—delivered either remotely over four half-days or onsite over two full days.
First half-day:
'Opportunity Mapping’ and ‘Framing’
Work on an example to identify processes for automation within an organization
Define focus areas for AI application in a department
Third half-day:
Recap of ‘Concept Development & Assessment’
Everyone facilitates parts of the Concept Development session to really get familiar with it
Preparation templates, Facilitation hacks, access to our Learning Management System
Second half-day:
‘Concept Development & Assessment’
Develop an AI application solution for one example workflow, aiming for partial or full automation
Evaluate your solution from an ethical perspective
Assess your solution in terms of data, employee value, and business value
Fourth half-day:
Outlook to the following technical phase
Handover of the concept to a technical team
Outlook to ‘Tech Check’ and ‘Prototype’
GenAI in process automation
What you’ll get
1. ‘Starterkit’
Before the Training, you will receive our physical Starterkit with all cards, along with the Facilitator Guide to follow during the Training.
AI Cards®
Ethical Risk Mitigation Cards
Data Sources Cards
Resources & Roles Cards
AI Category Cards
GenAI Cards
3. Certificate
Upon completion of the Training, you will receive a Certificate validating your skills and granting you the right to lead AI Design Sprint®: Process Automation sessions with clients and in-house teams.
2. Training
Here you will gain all the skills needed to lead AI Design Sprint®: Process Automation sessions. You can either participate with your colleagues in a Company Team Training or join individually in a Bootcamp.
4. Access to our Learning Management System
You receive access to our Learning Management System, which provides all digital assets, including:
Preparation tempates
Miro Board or Collaboration Boards (printable PDF)
Slides
Facilitator Guide
Terms of Use, slides from our technical team to Tech Check and Prototype
The Learning Management System always contains the latest, updated material.
5. Access to our ‘Alumni Community Platform of Certified AI Design Sprint® Facilitators’
Here you can connect with other certified AI Design Sprint® Facilitators. Once a month, we host a live call to share updates, exchange learnings, and showcase members’ AI use cases. Through the Community Platform, you receive ongoing support from both fellow members and trainers.
The challenge
Most organizations know AI matters — but don't know where to start. Identifying the right use case, aligning business and technical teams, and ensuring people actually adopt the solution are all significant hurdles. And for consultants, getting a non-technical client from "we should do something with AI" to a concrete project is a challenge in itself.
Who is this for?
Business professionals who want to identify where AI can add value and work effectively with technical teams.
Technical professionals who want to collaborate with non-technical stakeholders on AI initiatives.
External consultants who want to start AI projects with non-technical clients.
Anyone curious about applying AI in their work.
Why AI Design Sprint®: Process Automation?
Combines top-down and bottom-up
Leadership sets the strategic focus in the AI Opportunity Mapping and Framing sessions. The people who actually work with those processes then develop a detailed AI solution together with IT and a decision-maker in the Concept Development & Assessment session. Both parties bring their expertise — and the result reflects both strategic priorities and operational reality.
Enables anyone to develop AI concepts — no technical expertise needed
The AI Cards® put every AI capability into plain language, organised by category and written from the user perspective. This allows participants to match AI capabilities to their work processes and develop concrete concepts independently — no AI expert required. And because the AI Cards® focus on capabilities rather than specific tools, they stay relevant even as the AI landscape keeps shifting.
Brings business and technical teams together
Business people often know where value lies but lack AI knowledge. Technical teams understand AI but struggle to see the business case. The AI Cards® give business people enough AI literacy to identify where it delivers value — and the Collaboration Canvas guides both groups through developing and defining AI solutions together. Each side contributes what they do best.
Considers all AI capabilities, not just a handful of use cases
Most approaches start with a limited selection — a few industry use cases, a handful of AI tools. That constrains the solution before you've even begun. The AI Design Sprint®: Process Automation puts the full landscape of AI capabilities on the table, so the team can identify the best possible solution for their specific situation.
A structured process that makes complexity manageable
AI can feel overwhelming — especially with new developments happening constantly. The Collaboration Board breaks the process into focused 5-minute tasks, so participants only ever need to think about the next small step. Each task is designed for the full team: everyone is heard, decisions are made quickly, and the group moves forward without lengthy discussions. People feel safe, in control, and see progress fast.
The outcome
At the end of the AI Design Sprint®: Process Automation, the team walks away with a technical brief — a concrete, actionable document that contains everything needed to move forward with confidence.
The technical brief includes the current work process with the tools currently in use, the proposed AI solution in the form of a new process map with further detail on the solution itself, and the identified data requirements along with their data owners.
This gives both business and technical teams a shared, precise foundation — ready for Tech Check and development.
Where do you start?
Starting point 1 — You know AI matters, but don't know where to begin
This is the most common situation. A head of department or organization sees the potential of AI but feels overwhelmed by the options and doesn't know which process to tackle first. In this case, we begin with an Opportunity Mapping session to identify the most valuable area to focus on — before moving into Concept Development & Assessment.
Starting point 2 — You already have a process in mind
If the team has already identified a specific work process they want to improve with AI, we can map that process immediately and move straight into the Concept Development & Assessment session.
The AI Cards®
The AI Cards® organize every AI capability into categories, each written from the user perspective. Parent cards describe a category of AI capability; child cards break down specific capabilities within it. On the back of each card, a brief description and three use cases bring the capability to life. Available in physical form for onsite sessions and digitally for remote delivery.
The Collaboration Board
If the AI Cards® are the content, the Collaboration Board is the game board. It is the central worksheet that holds the entire process together — containing the 5-minute tasks, the process map, and clearly defined fields for where to place AI Cards®, Ethical Risk Mitigation Cards, Data Sources Cards, and Resources & Roles Cards at each stage. It tells participants exactly what to do, with which cards, and where — so the team always knows their next move.
For onsite sessions, the Collaboration Board consists of approximately ten A0 format sheets. For remote sessions, it becomes a fully prepared Miro board. At the end of the process, all outputs are consolidated into a technical brief — the concrete deliverable the team walks away with.
Practicalities
Duration Opportunity Mapping and Concept Development & Assessment each take 1 day plus preparation time. A technical person spends 2 days on the Tech Check and 7 days building the Prototype.
Participants Opportunity Mapping brings together up to 6 people depending on the scope. For a large business area, this typically includes the leadership of that area, the Head of Digitalisation, and someone from IT. For a department-level perspective, the department lead and an IT representative are the core participants.
Concept Development & Assessment involves up to 6 people per process — the people who work with that process daily, the process owner, a decision-maker, someone from IT, and other key stakeholders.
Format Sessions are facilitated by 2 trained and certified AI Design Sprint®: Process Automation facilitators by 33A and can be delivered onsite or remotely.
Input & Output
Opportunity Mapping Input: A mapped department, business area, value stream, or org chart. Output: The identified focus area and process for Concept Development & Assessment.
Concept Development & Assessment Input: A process map of the current state of the process. Output: A technical brief which serves as the handover document — either to the 33A technical team for Tech Check and Prototype, or to your own internal or external technical team if you have been trained and certified in the method by 33A.
Language Currently available in English and German, with additional languages planned.
Facilitators
Michael Brandt
CEO, Co-founder
Kerstin Bognar
Facilitation
Or two other facilitators from 33A.
Presenting ‘Tech Check’ and ‘Prototype’
Joanna Stoffregen
AI Product Development
Erik Stoffregen
AI Product Development
How to get started
There are two ways to work with us.
We run the sprint with you. 33A facilitates the AI Design Sprint®: Process Automation with your team — identifying your AI use case and developing a detailed concept ready for technical development.
We train your people. We train and certify selected team members in the AI Design Sprint®: Process Automation methodology — so you can run sprints independently with your clients or in-house teams.
Overview
What the ‘AI Design Sprint®: Process Automation’ is:
It’s a structured method for creating tailored AI applications that partly or fully automate workflows.
The AI Design Sprint® is based on the Google design sprint, and approved by its developer Jake Knapp:
“Holy smokes, 33A’s AI Design Sprint® is excellent!”
For consultants, it’s a proven way to launch AI projects with non-technical decision-makers.
For in-house teams, it brings business and technical people together to collaborate effectively and define high-value AI use cases.
It’s fast—taking you from zero to prototype in just two weeks—and works equally well remotely or onsite.
Overview of the AI Design Sprint®: Process Automation, followed by ‘Tech Check’ and ‘Prototype’, shown in a timeline.
Key Takeaways
You are a trained and certified AI Design Sprint® Facilitator:
You have the skills and materials to lead AI Design Sprints®.
You can identify where to start applying AI in an organization and department, and perform an AI assessment of your organization.
You can develop AI solution concepts with your team or client.
You can also hand over developed AI use cases to a technical team.
In summary, you are equipped to successfully initiate AI projects with your team or client.
In more detail
If the team hasn’t yet identified a process for automation and is asking, ‘Where do we start with applying AI?’, you guide them through the ‘Opportunity Mapping’ format to find the best starting point.
Input for Opportunity Mapping
The org chart, value stream, or mapped business areas.
Phases
Analyze the input – Review the org chart, value stream, or mapped business areas in detail.
Identify AI opportunities – Consider the full range of AI capabilities to uncover potential applications.
Prioritize opportunities – First, rank by impact/business value; then by costs. Keep the AI strategy in mind (e.g., Start Small, Scale Smart; focus on a cluster of use cases; follow a North Star use case).
Output
Clear identification of processes suited for automation.
Framing
If the team is focusing on just one department’s processes instead of the whole organization—welcome to the ‘Framing’ format.
Input: Mapped overview of overall tasks within the department.
Output: Focus areas for AI application.
We have now reached the main format, ‘Concept Development & Assessment’, where the team designs a tailored automation solution—including the people currently performing the workflow.
Mapping the workflow
To prepare for this session, we map the process identified by the client or in-house team, or the one emerging from ‘Opportunity Mapping’ or ‘Framing’.
During Concept Development
The session covers:
Analysis of the current work process
Matching AI technology to workflow steps using our AI Cards®, and remodeling the mapped process with AI integrated
Ethical check of the proposed solution
During Assessment
The team conducts:
Technical feasibility analysis, with a focus on data requirements
Value assessment for employees
Value assessment for the business
Output: Technical brief
The AI Design Sprint®: Process Automation produces a technical brief describing the AI solution and its functionalities, identifying relevant data sources, and outlining the initial technical complexity.
What happens after the AI Design Sprint®: Process Automation:
1. Tech Check
An AI technical expert conducts a feasibility check to determine how the solution concept can be brought to life.
2. Meeting
The technical roadmap is reviewed, solution concepts are prioritized, and the prototype is scoped.
3. Prototype
A technical prototype is built with real data within seven days.
Join
Training & certification in the ‘AI Design Sprint®: Process Automation’
Join with your colleagues for a Company Team Training, or participate individually in one of our upcoming Bootcamps.
Company Team Training
For up to eight participants — live and remote across four half-days, scheduled at your convenience, for €8,000.
Prefer in-person? We can deliver onsite (within the EU) over two days for an additional fee of €3,000.
After 1.5 years, we’ll invite you to our ‘Refresher Training’ (for a small fee) to maintain your certification to lead AI Design Sprints®, keep access to our Learning Management System with updated materials, and stay connected to our Community for ongoing support.
Let’s connect by email to schedule your training and answer any questions.
Bootcamp AI Design Sprint®: Process Automation
20.-23. Apr
14-18.00 (CET)
€1.800
After 1.5 years, we’ll invite you to our refresher training (for a small fee) to maintain your certification to lead AI Design Sprints®, keep access to our Learning Management System with updated materials, and stay connected to our community for ongoing support.
Can’t make it? Email us, and we’ll update you on the next Bootcamp dates.
Bootcamp
Individual sign-up — we group 6–8 participants from different organizations. Delivered live and remotely — see our upcoming dates.
Bootcamp AI Design Sprint®: Process Automation
25.-28. May
9-13.00 (CET)
€1.800
FAQ
-
You’ll receive the invoice, the calendar invite with the Zoom link, and the Facilitator Guide (as printable PDF) to follow along and make notes during the training.
We’ll send you the Starterkit.
You’ll join the Bootcamp.
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You’ll receive the invoice and we set up a Training date with you—we usually propose three dates.
We’ll send you the Starterkit.
We’ll send the invite PDF for the participants, and the Facilitator Guide (printable PDF) to follow along and make notes during the training.
You’ll join the Company Team Training.
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You’ll get access to our Learning Management System for the latest material.
You’ll receive a Welcome Mail with access to the Community Platform for ongoing support.
And you’ll receive your certificate.
After 1,5 years we’ll invite you to join our “Refresher Training” to maintain your certification to lead AI Design Sprints®, keep the access to the Learning Management System and the Community Platform.
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If you have further questions, give Michael a shout.
What others are saying
“It was a truly brilliant training for our team! I was already very impressed with your approach beforehand, and I am even more so after participating in the training. The AI Design Sprint® offers an excellent opportunity to bring business colleagues and technical experts together to speak the same language when it comes to AI. It transforms challenges into specific, detailed solutions, and prioritizes impact over innovation for its own sake. This approach is perfect for us for driving AI adoption throughout our large organization.”
Ivo Strohhammer, Enterprise Architect, SI IT Innovation Lead, Siemens
“I appreciate the practical framework that is tailored to help business leaders unlock the potential of AI using the innovative concept of AI Cards®.”
David Sales, Principal Adoption and Change Management Consultant, Microsoft
“The AI Design Sprint® is such a relevant and genius tool to bridge business and AI thinking.”
Cecilie Bonde Christiansen, Principal Transformation Manager, Amsterdam Data Collective
“Today, the AI Design Sprint® framework is central to how I drive AI ideation and concept development in my division.”
Jacqueline Berger, Cyber Defense Center Analyst, Raiffeisen Bank International
AI Design Sprint® Use Case
“We started with the AI Design Sprint®, the MVP phase is completed, and we are currently implementing it.
AI solution: The system intelligently analyzes construction documents, identifies relevant content, and automatically links it to the appropriate assets in our database—enabling a more efficient maintenance process.”
Thomas Harms
Innovation Manager, E.DIS