AI Design Sprint®: Products & Services

Learn to enhance your products/services with AI.

3.-7. Nov 9-12.00 (CET)

Upcoming Bootcamp:

The top 5 tech companies are putting AI into their products/services—AND SO CAN YOU!

  • AI Mode in Search

  • Gemini 2.5 Pro has been rolled out including Google AI Studio, and Vertex AI

  • Expanded functionality of NotebookLM

  • Personalized smart replies in Gmail

  • Flow and Veo 3 for video creation

  • Ironwood TPU

  • AlphaEvolve

  • Lens Live—real-time visual shopping tool in the Amazon Shopping app

  • AI-Powered Product Summaries

  • Alexa+

  • Amazon Q

  • New foundation models (DeepSeek-R1)

  • Amazon deepens AI-driven operations in fulfillment centers

  • Apple Intelligence—a privacy-focused, generative AI suite

  • Foundation Models API

  • Model Advances

  • Meta AI App—a standalone assistant

  • Llama 4 Models — Maverick & Scout

  • 11 new AI tools for creative ad production

  • AI voice translations for reels

  • Ray-Ban Meta Smart Glasses

  • Devmate — AI Coding Assistant

  • Microsoft Copilot

  • AI-powered features within Windows 11

  • Copilot Tuning, Azure SRE Agent, Agent 365

  • Model Context Protocol (MCP)

  • Azure AI Foundry

  • Azure AI Model Catalog

  • Power Platform

  • Microsoft Designer

  • Seeing AI

Overview

What the ‘AI Design Sprint®: Products & Services’ is:

It’s a structured method for enhancing products and services with AI.

The AI Design Sprint® is based on the Google design sprint, and approved by its developer Jake Knapp:

“Holy smokes, 33A’s AI Design Sprint® is excellent!”

For in-house product teams, managers, and designers, it provides a proven way to collaborate across departments—bringing together non-technical decision-makers, users, and technical experts.

For business and IT consultants, it’s the way to start AI projects with their non-technical clients.

It’s fast—taking you from zero to prototype in just two weeks—and it works equally well remotely or onsite.

Overview of the AI Design Sprint®: Products & Services, followed by ‘Tech Check’ and ‘Prototype’, shown in a timeline.

Join

Training & certification in the ‘AI Design Sprint®: Products & Services’

Join with your colleagues for a Company Team Training, or participate individually in one of our upcoming Bootcamps.

Company Team Training

For up to eight participants — live and remote over four half-days, scheduled at your convenience. Prefer in-person? We can deliver onsite over two days for an additional fee.

Company Team Training AI Design Sprint®: Products & Services

€8.000

Add-on: ONSITE (in Europe)

€3.000

This amount includes the first year of Annual Access to:

  • our Learning Management System with updated materials

  • the Alumni Community of Certified Facilitators for ongoing support

From the second year onward, the team fee is €900 per year. You may cancel at any time.

Bootcamp AI Design Sprint®: Products & Services

3.-7. Nov

9-12.00 (CET)

€1.800

The Annual Access fee for Bootcamp participants is €290 per year. You may cancel at any time.

Bootcamp

Individual sign-up — we group 6–8 participants from different organizations. Delivered live and remotely — see our upcoming dates.

In more detail

Start with ‘Opportunity Mapping’ if you don’t know yet which product to focus on.

Using high-level perspectives—such as an org chart, value stream, systems map, or mapped products/services—the team analyzes them, identifies AI opportunities, prioritizes them, and ultimately selects one product or service for AI application.

The main format is ‘Concept Development & Assessment’, where the team develops the new product/service enhanced with AI.

The Canvas

Our Canvas guides the team to their AI solution. It’s a large sheet of paper or a Miro board where all steps are outlined and broken down into 5-minute tasks, handholding participants throughout the process. In other words, it’s tightly structured, helping both participants and the facilitator feel safe and at ease. Participants simply follow along, focusing only on the next 5-minute task. In the end, they are often surprised to see that they’ve aligned on key decisions and developed their new AI-enhanced product or service.

Preparation for this session: The persona and user journey are created in advance using our provided templates.

During Concept Development

The session covers:

  1. Analysis of the current user journey

  2. Matching AI technology to user journey steps using our AI Cards®, and mapping the new user journey with AI integrated

  3. Defining the new product in form of a Service Blueprint

  4. Ethical check of the proposed solution

During Assessment

The team conducts:

  1. Technical feasibility analysis, with a focus on data requirements

  2. Value assessment for employees

  3. Value assessment for the business

Output: Technical brief

The AI Design Sprint®: Products & Services produces a technical brief describing the AI solution and its functionalities, identifying relevant data sources, and outlining the initial technical complexity.

What happens after the AI Design Sprint®: Products & Services:

1. Tech Check

An AI technical expert conducts a feasibility check to determine how the solution concept can be brought to life.

2. Meeting

The technical roadmap is reviewed, solution concepts are prioritized, and the prototype is scoped.

3. Prototype

A technical prototype is built with real data within seven days.

Training & certification

What to expect in the training & certification on ‘AI Design Sprint®: Products & Services’:

This training is interactive, high-energy, and fast-paced, with a strong emphasis on learning by doing. By the end, you’ll be certified as an AI Design Sprint® Facilitator—qualified and authorized to lead AI Design Sprint®: Products & Services sessions for your clients or in-house teams.

Agenda

In the Training & Certification, we move from left to right through the timeline of the AI Design Sprint®: Products & Services—delivered either remotely over four half-days or onsite over two full days.

First half-day:

'Opportunity Mapping’

  • Intro to the AI Design Sprint® and applying AI at products

  • Experiencing the AI Design Sprint®: Products & Services – AI Opportunity Mapping – in the role of a participant

Third half-day:

Preparation templates and facilitation of ‘Concept Development & Assessment’ (facilitator role)

  • Facilitate parts of the Concept Development session as a recap

  • Prepare a session by mapping persona and user journey

Second half-day:

‘Concept Development & Assessment’ (participant role)

  • Experiencing the AI Design Sprint®: Products & Services – Concept Development – in the role of a participant

  • Evaluate your solution from an ethical perspective

  • Assess your solution in terms of data, employee value, and business value

Fourth half-day:

Outlook on ‘Tech Check’ and ‘Prototype’, plus Q&A on the handover and technical phase

  • Gain an overview of the ‘Tech Check’ and ‘Prototype’ phase, and understand how the team’s concept is handed over to a technical AI expert

  • Get your questions about the handover and the technical phase answered

What you’ll get

1. ‘Starterkit’

Before the Training, you will receive our physical Starterkit with all cards, along with the Facilitator Guide to follow during the Training.

  • AI Cards®

  • Ethical Risk Mitigation Cards

  • Data Sources Cards

  • Resources & Roles Cards

  • AI Category Cards

  • GenAI Cards

3. Certificate

Upon completion of the Training, you will receive a Certificate validating your skills and granting you the right to lead AI Design Sprint®: Products & Services sessions with clients or in-house teams.

2. Training

Here you will gain all the skills needed to lead AI Design Sprint®: Products & Services sessions. You can either participate with your colleagues in a Company Team Training or join individually in a Bootcamp.

4. Annual Access to our Learning Management System

You receive access to our Learning Management System, which provides all digital assets, including:

  • Miro boards

  • Slides

  • Preparation templates

  • Canvas (printable PDF)

  • Facilitator Guide

  • Communication Guide and Terms of Use

The Learning Management System always contains the latest, updated material.

5. Annual Access to our ‘Alumni Community Platform of Certified AI Design Sprint® Facilitators’

Here you can connect with other certified AI Design Sprint® Facilitators. Once a month, we host a live call to share updates, exchange learnings, and showcase members’ AI use cases. Through the Community Platform, you receive ongoing support from both fellow members and trainers.

Join

Training & certification in the ‘AI Design Sprint®: Products & Services’

Join with your colleagues for a Company Team Training, or participate individually in one of our upcoming Bootcamps.

Company Team Training

For up to eight participants — live and remote over four half-days, scheduled at your convenience. Prefer in-person? We can deliver onsite over two days for an additional fee.

Company Team Training AI Design Sprint®: Products & Services

€8.000

Add-on: ONSITE (in Europe)

€3.000

This amount includes the first year of Annual Access to:

  • our Learning Management System with updated materials

  • the Alumni Community of Certified Facilitators for ongoing support

From the second year onward, the team fee is €900 per year. You may cancel at any time.

Bootcamp AI Design Sprint®: Products & Services

3.-7. Nov

9-12.00 (CET)

€1.800

The Annual Access fee for Bootcamp participants is €290 per year. You may cancel at any time.

Bootcamp

Individual sign-up — we group 6–8 participants from different organizations. Delivered live and remotely — see our upcoming dates.

FAQ

    1. You’ll receive the invoice and a calendar invite with the Zoom link.

    2. We’ll send you the Starterkit.

    3. You’ll join the Bootcamp.

    4. You’ll get access to our Learning Management System.

    5. You’ll receive a Welcome Mail with access to the Community Platform.

    6. Finally, you’ll receive your certificate.

    1. You’ll receive the invoice and we set up a Training date with you—we usually propose three dates.

    2. We’ll send you the Starterkit.

    3. You’ll join the Company Team Training. If it is onsite, we’ll send you a template for practicalities.

    4. You’ll get access to our Learning Management System.

    5. You’ll receive a Welcome Mail with access to the Community Platform.

    6. Finally, you’ll receive your certificate.

  • If you have further questions, give Michael a shout.

What others are saying

"The Bootcamp provided a step-by-step approach to help teams brainstorm and leverage Al to improve existing products. So enlightening and rewarding!"

Katrina Dargel, Chief Experience Officer, Syndicate

"The Al Design Sprint®: Products & Services makes navigating the Al jungle a breeze. It provides a structured way that equips me with the skills for exploring where and how Al could support."

Adrian Föhl, AI Team Lead and Product Manager, BABLE Smart Cities