AI Design Sprint®: Products & Services
Training & certification
Our training and certification program gives you the skills to guide any team — from spotting which product has the most to gain from AI, to developing concrete solution concepts ready for technical development.
Bootcamp dates
1.-4. Jun, 9-13.00 (CET)
17.-20. Aug, 9-13.00 (CET)
Join the Bootcamp
Choose a date and secure your spot.
1.-4. Jun
9-13.00 (CET)
€1.800
17.-20. Aug
9-13.00 (CET)
€1.800
Can't make either date? Let us know you're interested and we'll notify you as soon as new dates are announced.
Company Team Training
The Company Team Training is designed for you and your colleagues — up to 8 people from the same organisation, scheduled at a time convenient for you.
Training is available onsite or remotely, delivered by two trainers. Remote training runs across 4 half-days of 4 hours each. Onsite training is delivered over 2 full days.
Every participant receives the AI Design Sprint®: Products & Services Facilitator certificate upon completion and all material needed to lead a session.
Bootcamp
Our Bootcamps bring together individuals from different organisations to learn and practise the AI Design Sprint®: Products & Services methodology. It's for anyone who wants to use AI to better serve their users.
The content is identical to the Company Team Training — the difference is that you join as an individual rather than as a team. Bootcamps are delivered remotely and live.
Upon completion, every participant receives the AI Design Sprint®: Products & Services Facilitator certificate and all material needed to lead a session.
How it works
Training Structure
The training is divided into two halves. In the first half, you experience the full AI Design Sprint®: Products & Services — Opportunity Mapping and Concept Development & Assessment — from the participant's perspective. In the second half, you switch into the facilitator role. Facilitating parts of the Concept Development session yourself serves as a natural recap while putting you in the role you'll take on with your own clients or teams. You'll also work with the preparation templates and learn how to hand over to the technical team.
Training Agenda
Half-day 1 — Opportunity Mapping Participants work on an example case, identifying the most suitable product for AI enhancement using the Opportunity Mapping format.
Half-day 2 — Concept Development & Assessment Building on half-day 1, participants define the persona and user journey for their chosen product — then develop and assess a detailed concept for how AI can enhance it.
Half-day 3 — Facilitation Practice Participants facilitate the Concept Development format themselves — recapping the methodology and stepping into the facilitator role as early as possible.
Half-day 4 — Preparation & Outlook Introduction to the preparation template and technical brief template. Outlook to Tech Check and Prototype, with time to address technical questions.
Trainer
Michael Brandt
CEO, Co-founder
Kerstin Bognar
Facilitation
Or two other trainers from 33A.
Presenting ‘Tech Check’ and ‘Prototype’
Joanna Stoffregen
AI Product Development
Erik Stoffregen
AI Product Development
Join the Company Team Training
Get in touch and we'll propose a date and format that works for your team.
Join the Bootcamp
Choose a date and secure your spot.
1.-4. Jun
9-13.00 (CET)
€1.800
17.-20. Aug
9-13.00 (CET)
€1.800
Can't make either date? Let us know you're interested and we'll notify you as soon as new dates are announced.
What to expect
This is not a sit-and-listen training. You work hands-on with the methodology from the start, and step into the facilitator role as quickly as possible — guiding parts of the session just as you would with a real client or in-house team. By the end, you've already practised leading it.
What others are saying
"The Bootcamp provided a step-by-step approach to help teams brainstorm and leverage Al to improve existing products. So enlightening and rewarding!"
Katrina Dargel, Chief Experience Officer, Syndicate
“33A is the IDEO of AI!”
Hesam Pakbeen, Design Manager, Team Lead, Visma
(IDEO is widely regarded as the birthplace of Design Thinking. Based in Palo Alto, California, the firm is also known for landmark innovations, including the development of Apple’s first mouse.)
"The Al Design Sprint®: Products & Services makes navigating the Al jungle a breeze. It provides a structured way that equips me with the skills for exploring where and how Al could support."
Adrian Föhl, AI Team Lead and Product Manager, BABLE Smart Cities